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Strategy • Insights • Execution

I turn complex problems into clear strategies — and strategies into measurable results.

Brand and growth marketing strategy, account leadership, and hands-on execution — across agency, in-house, and consulting roles.

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Across agency, in-house, and consulting roles, I’ve built and revitalized brands, launched high-impact campaigns, and improved sales and operational performance.

Based in Westminster, CO  ·  Open to brand/growth marketing leadership roles and select consulting work.

Selected Work

The work behind the results.

01 / Brand Strategy · Account Leadership · Process

Finding Profit in a Process Problem

How fixing a broken production timeline unlocked Sling TV's first profitable quarter.

02 / Brand Strategy · Consumer Insights · Integrated Campaign

Making the Case for a System, Not Just Four Campuses

How reframing four campuses as one system shifted the CU System's perception.

03 / Healthcare · Brand Launch · Go-to-Market

Racing the Clock on a Category-Defining Breakthrough

A full rebrand and launch, built in under a month, for a category-defining treatment.

How I Think

Start with the problem. Not the solution.

UNDERSTAND → DEFINE → STRATEGIZE → ACTIVATE → MEASURE

The best strategies don't start with a tactic. They start with understanding what's actually happening, and why. I combine consumer insight, business strategy, data, and cross-functional collaboration to find the opportunity others might miss — then turn that thinking into something people can actually use.

What I Bring

Strategy   Finding the opportunity, defining the direction, and building the path forward.
 

Insights   Turning research, data, and human behavior into decisions.
 

Planning   Connecting strategy to audiences, channels, resources, and action.
 

Growth   Identifying opportunities to increase adoption, revenue, relevance, or market share.
 

Leadership   Aligning teams, stakeholders, and partners around a common direction.
 

Execution   Making sure strategy doesn't end in a PowerPoint.

WHERE I'VE SOLVED PROBLEMS

Consumer Packaged Goods   Helping prominent brands cut through crowded markets — launching new product lines, elevating consumer perception, and growing market share.
 

Medtech   Expanding care availability and raising awareness for patients living with Parkinson's disease and essential tremor.
 

Financial Services   Turning complexity into clarity — helping financial services companies communicate confidently during volatile market conditions.
 

Home Lending   Simplifying a daunting process, creating approachable experiences that engage both new and returning audiences.
 

Food Service   Bringing new menu items and seasonal campaigns to life for fast-growing restaurant brands competing in niche markets.
 

Higher Education   Strengthening national reputation and driving meaningful growth in student enrollment and program attendance.
 

Retail   Streamlining operations, modernizing consumer-facing media, and delivering consistent year-over-year sales growth in saturated markets.
 

Telecom   Transforming consumer perception, growing subscriber bases, and improving operational efficiency through strategic planning and design.

Proof

"We exceeded profit projections for the first time in SlingTV's history with the help of Nick's team."

Charlie Ergen — CEO & Founder, DISH Network

"Nick has truly been one of the best account executives I've ever had the pleasure of working with."

Shannon Moore — Account Director, Recreation Inc.

Have a complex problem?

Let's figure out what's really going on.

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Whether you're looking for strategic leadership, a fresh perspective, or someone to turn a good idea into an executable plan, let's talk.

Email

nickwilkas@gmail.com

Let’s Talk

Phone

312-391-6224

LinkedIn

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